Hero MotoCorp Limited has appointed Ishaan Khatter as the brand ambassador for its Hero Xoom lineup.

The company said the association reflects the youthful and dynamic spirit of the Xoom scooter, with Khatter’s energy and strong connect with young audiences aligning with the brand’s positioning.

According to Hero MotoCorp, the actor embodies the scooter’s core values—confidence, expression, and a constantly on-the-move attitude.