Identity theft can be committed through e-mail or other means, such as regular mail, fax or telephone, or even by going through someone's trash. Identity theft occurs when someone uses another genuine person’s personal or professional information such as name, email address, professional designation or other identifying information without his/her permission to commit fraud or other identity related misconduct. Internet fraudsters and scam artists are increasingly targeting unsuspecting people by a method called PHISHING. Phishing is when you receive authentic-looking messages in particular emails, appearing to come from someone, but in reality it is sent by imposters using similar looking email addresses to obtain business information or trigger commercial transactions. These deceptive emails lead recipients into believing that they are actually dealing with someone from the Company and will lead them to share confidential company information or to take business actions based on such emails.