DHFL Pramerica Life Insurance Co. (DPLI) today, announced its foray into health insurance segment with the launch of its first, pure online direct to customer product - DHFL Pramerica Dengue Shield: a traditional fixed benefit individual health insurance plan. It has signed an agreement with ItzCash to create customer awareness for Dengue Shield. ItzCash, is part of Essel Group and a leading holistic payments solutions company with a deeply entrenched on-ground franchise network of over 75,000 touch points across the country.